B2B Marketing Manager

Job ID#:  36629
Title: B2B Marketing Manager
Duration: 6+ months
Start Date: ASAP
 
Location: Remote


Job Description:
This person should be able to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and understand how to speak to our customers like a seasoned marketer. We’re looking for someone with a proven track record of setting & hitting aggressive business goals, managing complex marketing campaigns, and communicating effectively with executive leadership and cross-functional stakeholders. S/He/They must be able to think big picture and paint a long-term vision one moment, and seamlessly transition to diving into the weeds across performance marketing, analytics, product, operations and creative the next. This candidate must be able to thrive in a fast-paced environment with a “roll up your sleeves” attitude, strong bias-to-action, and entrepreneurial spirit.
 
You’re excited about this opportunity because you will…

• Own strategic planning (includes annual and quarterly) and coordinate execution of major B2B marketing initiatives to accelerate merchant selection, retention, and product adoption
• Act as the lynchpin between marketing teams (Growth, CRM, and Brand/Creative teams), sales strategy & operations, product, finance, analytics and other departments to build and execute on a holistic and integrated B2B marketing strategy/plan.
• Own internal communications of B2B integrated marketing vision, strategy, performance and opportunities to leadership across the organization for your remit.
• Work to support new acquisition and channel expansion opportunities, including localization, through advocating and unlocking marketing resourcing and budgets.
• Be responsible for tracking B2B marketing performance metrics across functions, reporting progress out to org and senior leaders from brand health to acquisition, retention and production adoption, proactively identifying risks and to leadership and building mitigation strategies in partnership with marketing teams and leads.
• Work with operations and finance teams to set the right goals and KPIs with the team, and work with marketing partners and cross-functional operators to create integrated plans to achieve these goals. 
• Build models and frameworks for budgeting, campaign tracking, and goal forecasting.
• Partner with Marketing leadership and key cross-functional leads to build and deliver investment asks, and/or planning & headcount deliverables.

• 7+ years' experience in marketing (at least 2 years with B2B focus), preferably with diverse experience across performance, brand and integrated marketing
• 3+ years of direct management experience and/or experience managing large cross-functional teams with dotted line reporting structures
• 2+ years or more in consulting, operations/GM role, strategy development, or finance a plus
• A bachelor’s degree, MBA a plus
• Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners and internal stakeholders.
• Strong project management experience, including building campaign calendars/trackers, setting DRIs, and following up relentlessly to hit deadlines
• A proven ability to prioritize and execute tasks in a fast-paced environment, with a strong bias to action.
• Deep experience managing towards, and balancing, brand & performance-oriented goals to drive company-level P&L outcomes.
• The ability to synthesize data, make data-driven decisions and balance quantitative measurement with an intuition-driven bias to action.
• Strong excel skills and basic SQL understanding a plus